COMMIT TO
SOMETHING

Bold choices bring big results - in fitness and in life. Turn something into your thing. Commit to it.

PHOTOGRAPHY BY STEVEN KLEIN

YEAR → 2016
CLIENT → Equinox
AGENCY → Wieden+Kennedy

CREATIVES → Mathieu Zarbatany & Rajeev Basu
CREATIVE DIRECTORS → John Parker & Sean McLaughlin
PRODUCER → Deb Rosen

PHOTOGRAPHY → Steven Klein
STYLING → Mel Ottenberg
SET DESIGN → David White

EQUINOX
MADE ME DO IT

Equinox doesn’t just get you fit. It gives you more confidence and pushes you to live a more fearless life. A life where you proudly own the consequences of your behavior and hold them up like trophies for everyone to see.

PHOTOGRAPHY BY RANKIN

YEAR → 2015
CLIENT → Equinox
AGENCY → Wieden+Kennedy

CREATIVES → Mathieu Zarbatany & Julia Neumann
CREATIVE DIRECTORS → Stuart Jennings & David Kolbusz
PRODUCER → Deb Rosen

PHOTOGRAPHY → RANKIN
EDITOR → Carlos Arias
- Refinery 29
- New York Observer

Hello Down There – Martin Scorsese

Designed to Sell