Squarespace is a website... that makes websites. Which means the Singularity is upon us. Starring many many Adam Drivers.
DIRECTED BY AOIFE MCARDLE
BACKGROUND
One of Squarespace’s key benefits as a product is its simplicity — it’s incredibly easy to build a website or online store using our platform. Our challenge was to explain it in an equally simple way and the solution was found in our founding story. When our CEO Anthony Casalena started the company, he often pitched it to potential clients as “a website that makes websites.” We took that genius bit of accidental copywriting and made it the centerpiece of our campaign.
IDEA
In our film, the realization that Squarespace is a website that makes websites sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new. We continued to explore all of those themes in the surrounding films, posters, social posts and website.
→ Poster Series
→ Singularity Loops
→ On set with Adam Driver
→ Post Singularity 15s
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YEAR → 2023AGENCY → Squarespace
ROLE → Creative Director
CREATIVES → Pepe Hernandez & Alex Thompson
ECD → Ben Hughes
CCO → David Lee
PRODUCER → Wes Falik
FILMDIRECTOR → Aoife McArdle
DOP → Khalid Mohtaseb
PRODUCTION DESIGN → Kelly McGehee
EDITOR → Dan Sherwen
VFX → Black Kite
COLOR → George Kyriacou
MUSIC → Q Department
POSTERS & ANIMATIONSPHOTOGRAPHY → Craig Reynolds
DESIGN → Ryan Carrel
RETOUCHING → Sara Barr & Derek Kalisher
MOTION → Videl Torres & Christina Lu
PRODUCER → Sion Prys
BTS FILMDIRECTORS → Alex Thompson & Pepe Hernandez
DOP → Danilo Parra
EDITOR → Sarah Harvey
PRODUCERS → Sion Prys & Wes Falik
MICROSITEDESIGN DIRECTOR → Satu Pelkonen
DESIGN → Albert Chang, Zoonzin Lee & Wan Kang
PRODUCER → Sion Prys
PRODUCTION → Active Theory
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EMMYS 2023 (Nominated for Outstanding Commercial)
CANNES 2023 (1x Silver & 2x Bronze)
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