Over last several years, Target has celebrated music during the GRAMMYs by giving viewers more of what they want: music. Each performance brought an artist's hit single to life in a larger than life way, but this year we wanted to create music of our own.
Remaking the classic 1988 hip-hop anthem “It Takes Two” with "King of the Teens" Lil Yachty, Pop Princess Carly Rae Jepsen and Super-Producer Mike Will Made-it, we helped Target create one of the most talked about moments at the show.
The music video, directed by Roman Coppola and choreographed by La La Land’s Mandy Moore, brought America’s Happy Place, Target, to life. The video got over 4 million views in 2 days on Youtube, and the single has over 1 million streams on Spotify.
Role: Creative Director
Agency: Mother New York
Director: Roman Coppola
New York Times
Billboard / XXL