In a world where we use GIFs to express how we're feeling one moment and a snapchat filter the next, we created a visual and actual language that is a reflection of how we consume content in our always-connected lives.

In short, through surprising bursts of color and gif-like moments, #vibes became our FW16 campaign idea. It was fun, light-hearted and had the quick, looping feel that our consumer is used to seeing and playing with every day.

Role: Creative Director
Agency: Mother New York
Director: Lacey