For one month every four years, the world sets aside all that divides us and meets on the pitch, united around one thing we can agree on: The World Cup. There is nothing as powerful or uniting than the world gathering to play a game of football. This year marks the first time the tournament will be held in Africa, and the campaign reflects this historic moment. The TV spots in the campaign tell five different stories, each rooted in the campaign tagline: ONE GAME CHANGES EVERYTHING

Directed by Lance Acord


Creativity Online

In the 1960s, political prisoners fighting apartheid in South Africa were kept in isolation inside a maximum security prison on Robben Island, off the coast of Cape town. While behind bars, they formed a soccer league that gave them hope and something to believe in. This is their story.

Politics, religion, the economy – the list of issues that divides the world is endless. But for one month, every four years, we forget about all that divides us and unite around the one thing we can all agree on. VO by Bono.

The number 10 is more than just a way of identifying you on the pitch. On the world’s biggest stage, the number 10 can identify you in history.

ENGLAND vs. USA. Arguably one the biggest first round games of the 2010 FIFA World Cup. The two countries share a history and rivalry that stretches back for centuries. They’ve met on the pitch, and on the battlefield. This spot encapsulates both through the words of Thomas Paine, “These are the times that try men’s souls.”